In January 2013, the MLCA launched Landings, a monthly publication which balances its content amongst science, history, resource sustainability, economic development and human interest stories. Through Landings, MLCA educates the public and lobster industry stakeholders about the unique characteristics of Maine’s lobstering traditions, its history and heritage, ongoing research to maintain the sustainability of the resource, and its non-harmful and non-wasteful commercial fishing practices. Landings is the successor publication to the Maine Lobstermen’s Association (MLA) Newsletter. MLA news is also available at www.mainelobstermen.org.
MLCA distributes more than 6,500 copies of this 24-page publication via mail for free each month to all of Maine’s commercial lobstermen, state government agency staff, elected state officials, Congressional delegation, subscribers and marine businesses; and to the public at various locations around the state including ferry terminals, marine supply stores and annual educational forums such as the Maine Fishermen’s Forum, Massachusetts Lobstermen’s Association Annual Weekend, and the International Boston Seafood Show.
In addition to the printed copies, Landings is made widely available to the public through the website which includes archived content to allow users to search the site for topics of interest.