As we wrap up one full year of our “Save Maine Lobstermen” fundraising campaign, and look ahead to a new year, it’s a good time to reflect on our successes and the ongoing strategy to … Continue reading
Guest Column: Marketing Campaign Boosts Maine Lobster
As we approach the end of 2020, a year most of us are glad to see go, it’s a good time to review the results of the Maine lobster marketing program.As background, the Maine Lobster … Continue reading
Lobster Marketing Shifts During COVID-19
When COVID-19 seemingly shut down the world this spring, ripples of concern spread through the Maine lobster fishery. Large-scale purchasers of lobster, such as restaurant chains, casinos, cruise lines, and others, closed down in order … Continue reading
At the Forum: Maine Lobster Marketing Collaborative Update to Lobstermen
The Maine Lobster Marketing Collaborative (MLMC) gave its annual report on activities to industry members at the Maine Fishermen’s Forum. MLMC executive director Marianne Lacroix opened the session by introducing the MLMC’s new board chair, … Continue reading
Guest Column: “The Fishermen Will Let You Know”
The Maine Lobster Marketing Collaborative (MLMC) was established in 2013 by an act of the Maine Legislature. While the statute is wide-ranging, there is one line that has significant impact on the MLMC’s activities: “This … Continue reading
Cooperatives a Long-standing Practice in Maine Lobster Industry
The coast of Maine is dotted with fishing cooperatives. They may be in small harbors with just ten or twenty members, or larger businesses with 80-plus fishermen involved. Each business is run by its members, … Continue reading
Guest Column: Maine lobster suffering blows so now’s the time to fight
First published in SeafoodNews.com. Reprinted with permission. Yesterday we learned that there is considerable opposition on the docks in Maine to the reauthorization of the levy funding the Maine Lobster Marketing Collaborative. The levy that … Continue reading
Guest Column: Marketing important in bad times and in good
During 2012, the Maine lobster industry suffered its worst season ever. The catch started coming in in May. Processors were busy with the Canadian catch, and the live market was not developed enough to handle … Continue reading
Guest Column: Creating demand through chefs and food writers
First published in Landings, November, 2015. Friday, September 25, 2015, was the first official National Lobster Day. It was a thrill to celebrate lobster and the men and women of the lobster industry with a … Continue reading
Canada aims to lose the “Boston” lobster name
First published on Sept. 2, 2015, The Chronicle Herald; reprinted in Landings, October, 2015 with permission. With Canadian lobster sales in China at record levels, a major Nova Scotia exporter is trying to rebrand the … Continue reading