As we approach the end of 2020, a year most of us are glad to see go, it’s a good time to review the results of the Maine lobster marketing program.As background, the Maine Lobster … Continue reading
Guest Column: Changing strategy to adapt to pandemic impacts
At the Maine Fishermen’s Forum, the Maine Lobster Marketing Collaborative (MLMC) presented a plan for promoting Maine lobster to wholesalers, restaurants, retailers and consumers in 2020. Shortly after, the world changed dramatically as a result … Continue reading
Guest column: 2020 brings Promotions, Partnerships and Protection
The Maine lobster marketing program positively influences perceptions of our product and fishery in the face of many threats to success and matters outside our control. It provides a unified voice on key issues and … Continue reading
Guest Column: MLMC Highlighting lobster fishery conservation actions
The Maine Lobster Marketing Collaborative (MLMC) has an important mission: to create awareness of and demand for Maine lobster. We do this through a variety of activities such as producing content and videos showcasing the … Continue reading
New Head Of Collaborative Experienced Marketer
The Maine Lobster Marketing Collaborative Board of Directors selected Marianne Lacroix, the Collaborative’s marketing director, as its new executive director in late April. Lacroix served as interim director of the Collaborative during its first year … Continue reading
Guest Column: MLMC addresses supply chain in 2019
Since the Maine Lobster Marketing Collaborative (MLMC) was formed in 2013, our marketing effort has primarily focused on creating preference and demand for Maine lobster among chefs and consumers. We know that the Maine story … Continue reading
MLMC Head Steps Down
In early February Matt Jacobson, executive director of the Maine Lobster Marketing Collaborative (MLMC), announced that he would be leaving that position on February 25. Jacobson has served as the Collaborative’s director since 2014, one … Continue reading
Guest Column: New Energy, New Tactics for the MLMC in 2019
Happy New Year! A wish we make every year. We all have the hope for prosperity and happiness in the new year. While a good time for wishes, the new year is a great opportunity … Continue reading
Guest Column: “The Fishermen Will Let You Know”
The Maine Lobster Marketing Collaborative (MLMC) was established in 2013 by an act of the Maine Legislature. While the statute is wide-ranging, there is one line that has significant impact on the MLMC’s activities: “This … Continue reading
Guest Column: Maine lobster suffering blows so now’s the time to fight
First published in SeafoodNews.com. Reprinted with permission. Yesterday we learned that there is considerable opposition on the docks in Maine to the reauthorization of the levy funding the Maine Lobster Marketing Collaborative. The levy that … Continue reading