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Tag: MLMC

Guest Column: Marketing Campaign Boosts Maine Lobster

Posted on November 25, 2020November 25, 2020 by Marianne Lacroix in Business & Economics

As we approach the end of 2020, a year most of us are glad to see go, it’s a good time to review the results of the Maine lobster marketing program.As background, the Maine Lobster … Continue reading →

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Guest Column: Changing strategy to adapt to pandemic impacts

Posted on June 11, 2020 by Marianne Lacroix in Business & Economics

At the Maine Fishermen’s Forum, the Maine Lobster Marketing Collaborative (MLMC) presented a plan for promoting Maine lobster to wholesalers, restaurants, retailers and consumers in 2020. Shortly after, the world changed dramatically as a result … Continue reading →

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Guest column: 2020 brings Promotions, Partnerships and Protection

Posted on March 17, 2020 by Marianne Lacroix in Management

The Maine lobster marketing program positively influences perceptions of our product and fishery in the face of many threats to success and matters outside our control. It provides a unified voice on key issues and … Continue reading →

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Guest Column: MLMC Highlighting lobster fishery conservation actions

Posted on July 12, 2019July 8, 2019 by By Marianne Lacroix in Community Voices, People & Places, Whales
Marianne Lacroix

The Maine Lobster Marketing Collaborative (MLMC) has an important mission: to create awareness of and demand for Maine lobster. We do this through a variety of activities such as producing content and videos showcasing the … Continue reading →

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New Head Of Collaborative Experienced Marketer

Posted on May 16, 2019May 14, 2019 by Melissa Waterman in People & Places
Marianne Lacroix, right, with MLMC board chair Frank Gotwals and his sternman. MLMC photo.

The Maine Lobster Marketing Collaborative Board of Directors selected Marianne Lacroix, the Collaborative’s marketing director, as its new executive director in late April. Lacroix served as interim director of the Collaborative during its first year … Continue reading →

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Guest Column: MLMC addresses supply chain in 2019

Posted on April 30, 2019April 22, 2019 by By Marianne Lacroix, interim director, MLMC in Miscellaneous

Since the Maine Lobster Marketing Collaborative (MLMC) was formed in 2013, our marketing effort has primarily focused on creating preference and demand for Maine lobster among chefs and consumers. We know that the Maine story … Continue reading →

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MLMC Head Steps Down

Posted on March 11, 2019March 8, 2019 by Melissa Waterman in People & Places

In early February Matt Jacobson, executive director of the Maine Lobster Marketing Collaborative (MLMC), announced that he would be leaving that position on February 25. Jacobson has served as the Collaborative’s director since 2014, one … Continue reading →

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Guest Column: New Energy, New Tactics for the MLMC in 2019

Posted on January 17, 2019January 7, 2019 by Matt Jacobson in Community Voices

Happy New Year! A wish we make every year. We all have the hope for prosperity and happiness in the new year. While a good time for wishes, the new year is a great opportunity … Continue reading →

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Guest Column: “The Fishermen Will Let You Know”

Posted on March 25, 2018March 13, 2018 by Matt Jacobson in Community Voices, Management

The Maine Lobster Marketing Collaborative (MLMC) was established in 2013 by an act of the Maine Legislature. While the statute is wide-ranging, there is one line that has significant impact on the MLMC’s activities: “This … Continue reading →

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Guest Column: Maine lobster suffering blows so now’s the time to fight

Posted on January 4, 2018January 4, 2018 by John Sackton in Community Voices

First published in SeafoodNews.com. Reprinted with permission. Yesterday we learned that there is considerable opposition on the docks in Maine to the reauthorization of the levy funding the Maine Lobster Marketing Collaborative. The levy that … Continue reading →

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